Wednesday, May 15, 2019
The Luxury Food Service Industry Essay Example | Topics and Well Written Essays - 2000 words
The Luxury Food Service Industry - Essay ExampleThis research volition begin with the statement that marketing concentrates on the most fundamental necessities of companies to identify customers, their needs, and preferences, and to analyse their attitudes to promotion and early(a) factors that influence their purchasing decisions it also focuses on what influence them to buy products and returns from the firm rather than a competitor. The selected three different venues from the high-end foodservice industry based in capital of the United Kingdom are Jumeirah Carlton Tower, Radisson Edwardian Hotel, and the Langham London. This assignment tends to fail the marketing strategy for these three choices. Jumeirah Carlton Tower The luxury, five-star Jumeirah Carlton Tower Hotel is located in the heart of Knightsbridge. The demographical advantage which makes the Jumeirah one and only(a) of the most preferred hotels is its location within the walking distance of Harrods and Harvey Nic hols department stores and the exclusive designer boutique of Sloane Street. Moreover, the highlighting points that make Jumeirah Carlton Tower one among the most chosen is that it has been voted Europes leading argument Hotel 2011 at the World Travel Awards top three best hotels for service in the UK in the Conde Nast traveller Gold List 2011 and 4th place for Best UK Business Hotel in the 2010 Conde Nast Traveller Readers Travel Awards. Radisson Edwardian Hotel Radisson Edwardian Hotel is located in the very heart of Londons theatreland, a five-star hotel of a Leicester square(a) landmark. The hotel is with the accent on contemporary elegance that has the potential to drag the customers into it. The luxury fabrics and muted shades of the distributively designed rooms are much liked for its calming and comfortable experience. Moreover, the hotels warmth and hospitability depart the red-carpet glamour of its location. In the same way, the Hampshire Bar and Restaurant buzzes su it well for al paint dining on the square. Today, the hotel has become a part of the Green Tourism business scheme and has accredited the Silver Award, which proves that it is working well with the high standards set by Green Tourism. The Langham London is a celebrated luxury hotel situated in London with more than 140 years of history. Guests can discover its 380 full-bosomed guestrooms and suites, 15 function rooms and the dazzling Palm Court, a place known for the tradition of afternoon tea. The hotel remains high having enchanted royalty, dignitaries, and celebrities since 1865 when the first grand hotel was opened in Europe by the firm. The Langham Hotel London continues to impress the potential travelers with its legendary service with poise. The well-celebrated history and renowned reputation of the obviously first-rate company make it different from other everyday London hotels. Moreover, it offers impeccably luxurious surroundings on Regent Street, one of the citys pr emier locations. The service marketing conflate, also known as an extended marketing mix is an essential element of a service framework design, which comprises of 7 Ps as compared to the 4 Ps of a product marketing mix. In another word, the service marketing mix presumes the service as a product itself but adding 3 more Ps which are required for optimum service delivery. The product in service marketing mix is intangible in nature, which cannot be measured like the physical products such as soap or toothpaste. Tourism industry or the luxury food industry can be an excellent example.